In late 2024, the UC Berkeley EECS website underwent a rebrand. What began as a simple aesthetic update evolved into an effort to improve clarity, usability, and information hierarchy for 100,000+ annual faculty homepage visitors.

In 3 days at Figma's national designathon, my team and I created ReminiSense- a speculative smart spoon that lets users vividly re-experience cherished food memories using their instant recall superpower.

Sellers didn’t all have pictures for their business, first time buyers didn’t know how to navigate the site nor know what they wanted, and SMBmarket wanted my team to streamline this approach.